The Coors Waterfall Story

Locals have long called the seasonal cascade along Belleview the “Coors Waterfall.” Over the decades, Coors used multiple waterfall images on its labels; the proximity of Coors’ residences and the resemblance to our local falls helped cement the nickname.

**Local spring‑runoff waterfall near Belleview — the community’s “Coors Waterfall.”**

**Historic Coors label artwork featuring Fish Creek Falls based image.**

**Late 1970’s Coors label artwork featuring a Milton Falls basis.**

Label History (highlights)
• 1937: A waterfall image associated with Fish Creek Falls near Steamboat Springs.
• 1978 (Coors Light launch): Artwork based on Milton Falls near Marble.
• Modern labels: stylized artist’s interpretation.

Local Context
The nearby falls is fed by the Bergen Ditch off Turkey Creek. It surges during spring runoff, then recedes once reservoir obligations are met. While we associate this with the Coors labels, it is was not actually used for the artwork.